The Purchasing Power of Women [Infographic]

Posted on February 19th, 2012 by sheconomy

Women continue to gain control of wealth and purchasing power. Check out the infographic below from an article by @DawnLBillings in the Business Insider.

 

 

Marketing Zeus: The Purchasing Power of Women

Filed under: Connecting with Women, Marketing to Women, Social Media, Women and social media, Women and the Internet

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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2 Responses to “The Purchasing Power of Women [Infographic]”

  1. Marketing To Women, A Competitive Advantage - Social Republick, on March 23rd, 2012 at 10:28 am Said:

    [...] don’t lie, and women in most households do the shopping and control the family finances. Women have great purchasing power in the marketplace and marketers need to take note. Marketing to women is different than men, each [...]

  2. Umar Soaries, on April 29th, 2013 at 7:48 pm Said:

    Are there any statistics that track the actual number of women used in advertisements, not “effects” or “social engineering” but hard data on the actual numbers. What percentage of ad in any media (TV, Magazines, Newspapers, digital) use woman in their ads as opposed to men – or even children. It appears that woman are used in most advertisement and I am interested in the hard data on this.

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