Women are naturally drawn to the blogosphere because it provides almost instant access to the content they are looking for, and it is, for the most part, an unbiased source of information. The tremendous growth and popularity of blogging can be attributed to the community’s fundamental trust in one another. Way before the invention of the web, women were sharing opinions and ideas with one another.
“We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other.
The blogosphere is increasingly becoming the digital ‘kitchen table’ where individuals can sit down to have an authentic conversation about all the topics that affect their daily lives—from household products to presidential candidates.”
Here are some of the Blogher survey findings:
- Approximately, 36.2 million women actively participate in the blogosphere every week with 15.1 publishing at least one post a week and 21.1 reading and commenting to blogs a week
- More than 40% of women surveyed consider blogs a reliable source of advice and information
- Half of the women surveyed say blogs influence their purchase decisions
- Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:
55% would give up alcohol
49% would give up their PDAs
42% would give up their i-Pod
43% would give up reading the newspaper
What does this mean to you? If you are targeting women in your marketing—and with women presently controlling 85%of brand purchases, more and more companies are—a blog should be an integral part of your online marketing campaign. So get blogging!