In a new study, BlogHer partnered with Compass Partners to do a sweeping social media benchmark study of more than 6,000 women. They surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s network of 1,500 blogs.

Did you know?

• 36.2 million women actively participate in the blogsophere every week
• Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:

- 55% would give up alcohol
- 50% would give up their PDAs
- 42% would give up their i-Pod
- 43% would give up reading the newspaper or magazines

• More than half of the women maintain the original blog they started
• Our time shift from traditional media is accelerating. In the general Internet population:

- 24 percent of women surveyed say we watch less television because we’re blogging

- 25 percent of us say we read fewer magazines because we’re blogging

- 22 percent of us say we read fewer newspapers because we’re blogging

• “It’s about me”: Our own lives are our favorite topic — but don’t assume you know all the different topics our lives represent by lifestage.
• More than half of women surveyed consider blogs a reliable source of advice and information
• Half of women surveyed say blogs influence their purchase decision

———————————————————————————————————————————————————————

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Marketing 2.0, Marketing to Women