Some of the best online articles relating to marketing to women. These articles feature tips, trends, tactics, tools to help guys market to women.
Research says women buy 50% of all cars sold. But women are so uncomfortable buying cars that over 77 percent of them plan to take a man with them when they go to the dealership.
An overview of how the company successfully shifted its focus on male athletes to include more of an emphasis on women and the key factors in effectively penetrating this new market.
How does “marketing to women” become compelling for men (especially those in traditional industries) who just don’t see it as relevant to their success? Sex and money do sell.
Today it’s clear that women are making a majority of both home and business purchases. To tap into the power of this $7 trillion market in America, (which, by the way, exceeds the size of the entire Japanese economy) keep these seven insights in mind …
To what degree are you integrating women into your online marketing strategies?
A quick checklist to follow as you approach a new campaign or Web site redesign.
According to a Harris Interactive study, women control 75 percent of household finances. According to that same study, women make 80 percent of purchasing decisions. No wonder that contractors have made the decision to channel their company’s marketing efforts toward women.
Shane Homes has staked its claim as one of the country’s leading regional homebuilders. They had the revolutionary idea of asking women what they wanted in a home. The revolutionary part is that they not only listened, they actually built it.
“Blogosphere” may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too.
Women are now filling one of the more critical roles in agency management: the pursuit of new business.