As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women. But they do, and I hear from them daily. After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media. 12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media They are still trying to tell women what they want They are not listening to what

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Filed under: Advertising during recession, Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 2 Comments »

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective. A few of the key findings include: 58% of

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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 5 Comments »

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help your company grow faster. Take a look at your product, your marketing, your customer base.  Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? Do you do

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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 4 Comments »

OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content. Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages to get to the top of the page. According to the report, variety and diversification across channels can make all the difference in the race to a first page rank. And with the top five results being more likely to get a click before the

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Filed under: Blogging, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | No Comments »

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to eMarketer, that trend is expected to steadily increase from 3.9 million today to 4.4 million in 2014. And yes, moms who blog have become important partners for many companies selling their products and services to the nearly 33 million moms who go online in the

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Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 4 Comments »

Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social networks as compared to 2008. But the most exciting news for marketers is the impressive increase in the influence social media has on what women are purchasing. A few of the findings: 86% of women are now using popular social networks, a 48% increase compared

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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | 6 Comments »

Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases?  I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors individually and then how they effectively converge to perpetually market your brand. Women’s Wants and Needs Online Social Channels The Buying Process Women’s Wants and Needs Women are responsible for 85% of all brand purchases. So what does this mean during tough economic and recessionary

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Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | 7 Comments »

A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where price means everything, retailers who already have a presence on social networking sites like Facebook and Twitter are one step ahead of getting in front of these women. Women with children at home are more likely to use Facebook (60.3%),  MySpace (42.4%) and Twitter (16.5%)

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Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | 4 Comments »

We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image and video sharing (FlickR, and YouTube), bookmarking (RSS) and collaborative tools (Forums). So it only makes sense that as women flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of our brands, but bond

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Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | 11 Comments »

For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they care. Last year, 15 million women were blogging with 20 million reading and commenting. Women ages 55 and older are the fastest growing group on Facebook. Advice and online community is key. It encourages users to share experiences and bridge relationships with partners. There is

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Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Targeting Women | 4 Comments »