Posted on June 30th, 2009 by sheconomy
“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer. And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners posted on eMarketer, women are so enthusiastic about reading and writing blogs, they are stealing time from other media to spend more in the blogosphere and on social network sites. While newspapers continue to take the biggest hit with a 39%
Read More…
Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | 5 Comments »
Posted on April 29th, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and if you have any specific questions please feel free to send them to me @sheconomy or follow hashtag #m2w for the most updated info. What Women Want in the Digital Age How Marketers Can Harness the Power of Digital Influencers Leveraging Women as Consumer Advocates
Read More…
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | No Comments »
Posted on March 31st, 2009 by sheconomy
It began with conversations. Then we got into broadcast media. Now we are going back to conversations. It’s a full circle. –Terry Catchpole, The Catchpole Corporation. As I have discussed in past posts, one of the best ways to connect to the female audience and build your brand is through a personal or corporate blog. Blogs are changing the way Business talks with their customers. Your business needs to join the social conversation online to build trust and humanize your brand. Your blog lets female customers see who you really are before they engage you in potential business. Blogs are
Read More…
Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | 8 Comments »
Posted on February 24th, 2009 by sheconomy
Twitter is proving to be an excellent vehicle for driving traffic to a main hub, whether it be your blog, Website or both, and it continues to explode in popularity as new users jump on daily. Twitter was created as a community builder and as you consider using Twitter for your business, it would be wise to understand that it is at its best as a relationship builder – especially when it comes to communicating with women. The most successful online stories are those that are authentic and transparent; after all women can spot honesty immediately. As an example, I
Read More…
Filed under: Advertising during recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Web 2.0 | 3 Comments »
Posted on February 18th, 2009 by sheconomy
We know that women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women outnumber men in social networking. Do the math, guys. Your market is women and they are on the Internet. An IDC study released today, shows that people who have an Internet connection spend almost twice as much time surfing the Web than watching TV, and more than eight times as much reading newspapers or magazines. In a week people spend: 32.7 hours surfing the Web 16.4 hours watching TV 3.9 hours reading newspapers
Read More…
Filed under: Advertising during recession, Blogging, Buying Power of Women, Marketing 2.0, Marketing to Women, Targeting Women, Web 2.0, Women and the Internet | 2 Comments »
Posted on January 6th, 2009 by sheconomy
Tamar Weinberg, a social media enthusiast with a passion for all things tech, has painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your 2009 online promotional efforts. Best Internet Marketing Posts of 2008 The list categories include: Search Engine Optimization (SEO) Social Media Strategy Twitter Sphinn LinkedIn Digg Wikipedia StumbleUpon Fark Facebook delicious Flickr FriendFeed Blogging Viral Marketing Link Building Reputation Management Analytics Branding Local Search Content Development Web Development Affiliate Marketing Domains and
Read More…
Filed under: Blogging, Marketing 2.0, Viral marketing | No Comments »
Posted on December 9th, 2008 by sheconomy
It seems that as Web 2.0 becomes more mainstream, it is also becoming even more confusing for most. The possibilities appear endless for marketing professionals and their clients, but many have no idea how or where to start as others continue to debate its potential effectiveness. And as the economy worsens, marketers are scrambling. Further concerning is the fact that so many companies are making severe cuts in the area of marketing as these unchartered territories are entering the arena. Historical recessions of the past have revealed that companies that continue to advertise during the bad times solidify their existing
Read More…
Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0 | No Comments »
Posted on November 13th, 2008 by sheconomy
Marketers and business owners have struggled with understanding the value of Social Marketing as well as how to incorporate it into their traditional marketing efforts. Several feel their website has them covered. But the presidential election has forced us all to investigate Web Marketing 2.0 further. I have heard more people now asking what is Twitter? And what does Facebook, MySpace or YouTube have to do with an election? So, let’s face it, the marketing implications of the Internet continue to grow daily. If you want to reach women effectively and where they can be found all hours of the
Read More…
Filed under: Blogging, Examples of Bad/Good Advertising, Marketing 2.0, Targeting Women | No Comments »
Posted on November 12th, 2008 by sheconomy
A few weeks ago the first ever Marketing to Women breakout session took place during the JD Power Automotive Internet Round Table at the Bellagio in Las Vegas.
A number of marketing-to-women experts were called to take part in a JD Power Automotive Roundtable panel discussion as well as share trends, tips and tools to help auto makers, dealerships and automotive internet website executives learn how to listen and respond to the needs of female car buyers. The expert panel aimed at the automotive industry’s 700+ most influential internet players.
J.D. Power established several ways for participants to connect to
Read More…
Filed under: Blogging, Buying Power of Women, Marketing 2.0, Marketing to Women, Targeting Women, Women and the Internet | No Comments »
Posted on October 28th, 2008 by sheconomy
Here are a few reasons why SO many businesses are blogging—especially in a down market: While most companies have a website, some have a hard time building traffic and reaching people interested in their field of business. A blog can help you raise company awareness, build customer trust and drive traffic to your site. Generate more interest Existing customers might be logging on to your existing site from time-to-time to check out what’s new. But a blog, which is updated two to three times weekly, not only keeps you better connected to your existing customers, it generates interest from potential
Read More…
Filed under: Blogging, Marketing 2.0 | No Comments »
