Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

Diverse Women

Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition] will hear from it’s founder Marti Barletta, author of Marketing to

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101 Stats About Digital Moms And Their Shopping Behavior

Digital Shopping Carts

How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with

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Nissan Beefs Up Manpower to Reach the Female Consumer

Showgirl

LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ‘empowered female’ is the biggest consumer trend affecting its worldwide marketing plans.” Palmer went on to say that Nissan is reshaping

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7 Epic Ways That Volvo’s Semi-Truck Ad Appeals to Women, Thanks To Jean-Claude Van Damme

Jean-Claude Van Damme

Aside from the obvious fact that this video is simply incredible and may likely be the best ad of the year – if not the decade, it is also an excellent example of how to effectively market to women. I don’t exactly need a semi-truck, but Jean-Claude Van Damme makes me want to buy one – from Volvo. Actually, there are some pretty strong arguments for the trucking industry to target female drivers. For instance: There is a shortage of truck drivers. The number of female truck drivers has increased 50% since 2005 and continues to rise. Of the more than

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WHY MARKET TO WOMEN: Sheconomy® Speaks at the 2013 Mediarun Festival in Gdańsk, Poland

Gdansk Canal - Sparkling

I had never been to Poland, but I fell in love with the coastal city of Gdańsk when I had the honor to speak at the 2013 Mediarun Festival. Touted as the leading marketing event in Central Europe, other speakers included Peter Vesterbacka, founder of Angry Birds, Caroyn Everson, the VP of Global Marketing for Facebook and Faris Abouhamad, the IAA Chairman and World President. I had the pleasure of meeting and conversing with marketing colleagues from all over the world who spoke on topics from leading through innovation to brand valuation, corporate disruption in the digital era, creative leadership,

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Which Social Platforms are Marketers Using and Which Ones Are They Increasing?

Most SP used

The Infographic below from TopWebDesignSchools.org highlights just a few of the findings in Social Examiner’s 2013 Social Media Marketing Industry Report showing how marketers both use and feel about social media. For the third year in a row, at 69%, marketers plan to increase their use of YouTube (male dominated platform) more than any other platform. But, even as new as it is more than half of marketers plan to increase their usage of Pinterest. Interestingly, the report also noted that female marketers (54%) are also more likely to increase their use of Pinterest than male marketers (47%).

MEDIARUN FESTIVAL 2013: The Leading Business and Marketing Event in Central Europe

MR_fb_wpis_01

I am honored, humbled and excited to be speaking at the Mediarun Festival in Gdansk, Poland next week on “Why and How to Market to Women.” Touted as the leading business and marketing event in Central Europe, the keynote speaker will be Carolyn Everson, Vice-President of Global Marketing Solutions at Facebook. Everson, defined as a “Women to Watch” by Bloomberg TV, and honored by AWNY (Advertising Women in New York City) as “Changing the Game,” is a marketer who understands women. She was recently referred to as the second “First Lady “of Facebook in a Huffington Post article. Much like Sheryl Sandberg, the

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Could Toys That Ignore Gender Stereotypes At An Early Age Change Society as a Whole?

That’s a question that Nanda Sibol, Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms. The three-to-six years toy guide from ToyInfo.org, supports this thought process, noting: “After the age of three, children begin to play actively with each other. Preschoolers and kindergartners are masters of make-believe. They like to act out grown-up roles and enjoy costumes and props to help them bring their imaginations to life.” When I asked Ms. Sibol why this topic was of such strong interest to her, she responded:

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Do Women Talk Themselves Out of a Job?

I talk a great deal about how few women there are in certain professional roles and how this affects marketing. For instance only 3% of creative directors at US ad agencies are women, resulting in advertising that does not communicate effectively with the female audience. And with only 25% of IT jobs being held by women we can only assume that the digital world is heading down the same path. But Tara Mohr, author of “10 Rules for Brilliant Women,” suggests that women could be partly responsible for the low numbers, simply due to the way we talk. Mohr recently

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Fewer Women in Tech Impacts Marketing to Women

Screen Shot 2012-04-06 at 12.47.56 AM

As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the

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