Posted on November 11th, 2011 by sheconomy
I believe this could possibly be the biggest faux pas or sell out in social media to date. Below is @aplusk’s first “fake” tweet. I say “fake” because we have no way of knowing if it is really him or not. He has officially handed the management of his Twitter account over to his media team at Katalyst Media to edit and monitor his tweets from now on. So, why did this happen? Ashton Kutcher simply made a mistake. He tweeted based on an assumption. He assumed that Joe Paterno, former Head Coach of the Penn State Nittany Lions, was
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Filed under: Connecting with Women, Social Media, Women and social media | No Comments »
Posted on October 4th, 2011 by sheconomy
CREEPY was the first word that came to mind as I watched Toyota‘s new “Family People Person” Prius commercial. Next was “disturbing” and then “I don’t get it.” (I actually do “get it” now or rather, I get what they are “trying” to say after it was explained to me in the “Making of Toyota Prius Family People Person” video.) And while I “get” the Andre Martins de Barros artful concept they were mimicking, I still think the spot is disturbingly creepy. Toyota and Saatchi & Saatchi are, no doubt, attempting to further exploit the success of their 2010 and 2011
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Filed under: Connecting with Women, Examples of Bad/Good Advertising | 3 Comments »
Posted on July 11th, 2011 by sheconomy
The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft has been somewhat discombobulated, they both fulfilled an untapped need. Microsoft redefined productivity in the business world. Facebook revolutionized the way we communicate with each other. Both achieved what needed to be done on a functional level. Apple on the other hand offered equal functionality
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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 6 Comments »
Posted on July 6th, 2011 by sheconomy
Watching the progression of Google’s newest social attempt with Google+ (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had to first accept that “social” was going to ultimately dictate “search.” The best assessment I have read about this can be found in one of Jay Baer’s recent posts titled: Why Google Has the Hammer to Make Businesses Use Google Plus. It is a must
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Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 2 Comments »
Posted on May 17th, 2011 by sheconomy
According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds of female bloggers reject at least half of the pitches they receive. Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective. A few of the key findings include: 58% of
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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 5 Comments »
Posted on April 25th, 2011 by sheconomy
The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love for their nieces and nephews. Membership, in the thousands, continues to boom and some companies are listening. I asked Melanie to write a guest post providing more insight into this unrecognized and misunderstood market. Boy, did she deliver! Read on for updated stats, how Sears
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 2 Comments »
Posted on April 14th, 2011 by sheconomy
While several opinions typically go into strategies and ads created, it most always comes down to ONE final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female? Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
Filed under: Buying Power of Women, Connecting with Women, Targeting Women, Women and the Internet | No Comments »
Posted on April 12th, 2011 by sheconomy
Click here to watch the latest video reminding us that social media simply continues to be a major part of our everyday life. Will it ever slow down? I think so. But does that mean it will become less relevant? I DON’T think so. I actually believe we will have to just get used to this amazing pace of change. It makes me think of how it is when college players go to the NFL. All you hear is how they will be shocked with the “fast pace” of the game. That is typically confirmed when you hear the rookies
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Filed under: Connecting with Women, Marketing to Women, Social Media, Women and social media, Women and the Internet | 3 Comments »
Posted on April 8th, 2011 by sheconomy
Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. The newly released 2011 Social Media Marketing Industry Report is a must read. Michael Stelzner, of Social Media Examiner, has been providing this resource for three years now. But I feel this year’s report yields the most telling results because we now have history, indexes and baselines with social media and levels of participation. What I found most interesting is that the data reveals what early adopters have been saying all along. Social media marketing is effective and productive, but it takes time to nurture and mature. It
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Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | 2 Comments »
Posted on April 6th, 2011 by sheconomy
According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending. “The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst “Now the median age of
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Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | 8 Comments »
