Posted on May 3rd, 2013 by sheconomy
That’s a question that Nanda Sibol, Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms. The three-to-six years toy guide from ToyInfo.org, supports this thought process, noting: “After the age of three, children begin to play actively with each other. Preschoolers and kindergartners are masters of make-believe. They like to act out grown-up roles and enjoy costumes and props to help them bring their imaginations to life.” When I asked Ms. Sibol why this topic was of such strong interest to her, she responded:
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Marketing-to-Moms, Targeting Women | 1 Comment »
Posted on March 23rd, 2012 by sheconomy
I love this rock climbing Citibank commercial! But every time I watched it, I kept wondering: Is it REAL?, and WHO in the world is singing that song? So, I finally looked it up. Yes, it is real. It’s filmed on a rock called “Ancient Art.” Located just outside of Moab, Utah, the single rock formation is shaped from hundreds of years of wind blowing sand across and around the spire in the desert. The commercial features two real-life professional climbers: Katie Brown and Alex Honnold. They are not “actors” nor “stunt” people. They’re both accomplished in the sport of
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Filed under: Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women | 2 Comments »
Posted on March 20th, 2012 by sheconomy
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing to women,
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Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 3 Comments »
Posted on February 22nd, 2012 by sheconomy
Below is an excerpt from an article in Newsweek & The Daily Beast titled, “Disney’s Quarter-Billion-Dollar Movie Fiasco.” In it, Chris Lee, examines marketing missteps for the not yet released movie, JOHN CARTER – originally titled, John Carter of Mars™. “Although the character has been known as “John Carter of Mars” and was envisioned as a movie trilogy under that name, Disney marketers dropped the “of Mars” part because of industry-think holding that female movie fans are more likely to be turned off by such overtly sci-fi elements.” Right…… and I’m sure I won’t even notice the crater-like topography or the elusive
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women | 3 Comments »
Posted on October 4th, 2011 by sheconomy
CREEPY was the first word that came to mind as I watched Toyota‘s new “Family People Person” Prius commercial. Next was “disturbing” and then “I don’t get it.” (I actually do “get it” now or rather, I get what they are “trying” to say after it was explained to me in the “Making of Toyota Prius Family People Person” video.) And while I “get” the Andre Martins de Barros artful concept they were mimicking, I still think the spot is disturbingly creepy. Toyota and Saatchi & Saatchi are, no doubt, attempting to further exploit the success of their 2010 and 2011
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Filed under: Connecting with Women, Examples of Bad/Good Advertising | 3 Comments »
Posted on April 25th, 2011 by sheconomy
The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love for their nieces and nephews. Membership, in the thousands, continues to boom and some companies are listening. I asked Melanie to write a guest post providing more insight into this unrecognized and misunderstood market. Boy, did she deliver! Read on for updated stats, how Sears
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 2 Comments »
Posted on July 14th, 2010 by sheconomy
I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with her effectively. You must think in terms of lifestages, not ages. You must listen to her. Engaging the single woman is completely different than engaging moms or even married women without children. The transcript from the show is below or you are welcome to listen
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Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | 4 Comments »
Posted on July 13th, 2010 by sheconomy
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and durable their new SmartStrand® product actually is. Seriously? I saw this campaign for the first time last week. Even though it is about a year old, I think it’s a great example of taking a boyish obsession with bathroom humor to the next unfortunate level.
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | 11 Comments »
Posted on February 16th, 2010 by sheconomy
For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than half a million voters weighed in and Mattel listened. According to Investor.com, they added Computer Engineer to Barbie’s® existing list of 124 careers. But it’s too bad Mattel didn’t optimize the same “social” opportunity to take a vote on how to dress her. They did
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Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Social Media, Women and social media, Women and the Internet | 5 Comments »
Posted on December 18th, 2009 by sheconomy
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little to say. I did agree that it must be about “guy humor” because there was no connection for me, whatsoever. But to be honest, I simply didn’t get it. So, I watched it again. Still, no connection. What I do get is that they are
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Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | 20 Comments »
