Posted on October 3rd, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the Indiana Pacers. But this spot is strong even if you don’t know
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | 6 Comments »
Posted on August 31st, 2009 by sheconomy
No matter how many times I go to The Home Depot’s Twitter page to use it as an example of a company using Twitter to address poor customer service, I have never been disappointed. Unfortunately for them, there is always a sample of them responding to a dissatisfied customer. But the good news is they ARE responding to dissatisfied customers. Women are more likely to recommend a product or service if they feel they have been treated well after a bad experience than if they had no bad experience at all. While I am obviously not advocating bad experiences, there is
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Filed under: Connecting with Women, Examples of Bad/Good Advertising, Social Media, Web 2.0, Women and the Internet | 3 Comments »
Posted on March 20th, 2009 by sheconomy
“At last, a vacuum campaign that defies gender and every stereotypical demographic” states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to everyone. Unfortunately, I found the “Soul Mate” ad, shown here, to be the only one of the four produced for Hoover Vacuums’ Clean Freaks Rejoice campaign that really works for me. The other three: “After Party”, “Wedding” and “Street Sweeper” seem to miss the mark.
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Women, Marketing to Women Myths, Targeting Women | 6 Comments »
Posted on March 10th, 2009 by sheconomy
I have read and heard many comments and opinions over the past week about Skittles’ edgy move with its new Web site that launched last Monday, but I have been most drawn to the debates from traditional marketers. Some still assume that Skittles plans to unveil its “real” site later. They think that this is merely a teaser campaign. But the reality is, these marketers simply don’t get it. This is not using Social Media as a precursor to unveil a traditional marketing campaign. This IS the campaign. And while time will tell exactly how effective Skittles’ site will prove
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Filed under: Examples of Bad/Good Advertising, Marketing 2.0, Social Media, Viral marketing, Web 2.0 | 4 Comments »
Posted on February 12th, 2009 by sheconomy
Knowing women are your market is huge, but knowing where they are and how to connect with them – in their world – is what will separate you from your competitors. Research continues to be over-whelming that social marketing plus women will add to the bottom line. And companies that are listening are rapidly developing online campaigns directly targeted to women on the Internet to test this theory. Frito Lay has teamed with Glam.com to push Baked Lays in this soon to be launched online webisode series. It’s debut is March 1st, but you can check the Only In A
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Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Targeting Women, Web 2.0, Women and the Internet | 2 Comments »
Posted on February 10th, 2009 by sheconomy
You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% – As a woman, yes, I am offended by this ad. 36% – As a woman, no, I am not offended by this ad. 10% – As a man, yes, I am offended by this ad. 21% – As a man, no, I am not offended by this ad. So…. we can assume that the NO’s win with a total of 57% leaving the YES’s with
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women | 1 Comment »
Posted on February 5th, 2009 by sheconomy
We have all witnessed over the years how the Super Bowl ads have been talked up as much or more than the game itself. From the adorable little boy who gives Mean Joe Green his Coke, to the secret production of commercials to be revealed during the game, to the unequaled cost of a :30 spot. But the past few years have been less than disappointing with this year offering the worst. I love how Paul Venables put it in his AdWeek article, “If we don’t start anew, the unthinkable will happen. People will tune in on Super Bowl Sunday
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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 1 Comment »
Posted on January 31st, 2009 by sheconomy
I, like most everyone on the Internet the last couple of days, as well as traditional media, seem to feel the need to rant about PETA’s most recent media blitz. You may or may not be aware that their ad for the Super Bowl has been banned. NBC’s explanation: NBC Universal vice president of advertising standards Victoria Morgan wrote that the “PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards,” describing one actor as “screwing herself with broccoli.” PETA’s response: “PETA’s veggie ads are locked out while ads for fried chicken and burgers are allowed,
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Single Women, Marketing to Women, Targeting Women, Viral marketing, Web 2.0 | 4 Comments »
Posted on January 30th, 2009 by sheconomy
This online campaign should add up to a successful way of reaching women using social networking. It ends February 2, 2009, so we’ll see. But, it does have ALL the right ingredients: • One trusted brand that we’ve grown up with • One noted fashion designer • One popular female celebrity • A heartwarming cause • A reason to visit the site daily • A reason for women to share the site with others Campbell’s Soup has teamed up with the American Heart Association and Go For Red for Women to support raising the awareness of the risks of heart
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Targeting Women, Web 2.0, Women and the Internet | 3 Comments »
Posted on January 22nd, 2009 by sheconomy
I want to know what you think. So as to not bias your opinion, I will save my comments for after voting for a few days. Please take a look at the ad for the hair removal brand, Veet, that ran in Sydney’s Daily Telegraph newspaper yesterday and then take the poll below. ——————————————————————————————————————————————————————— Stephanie Holland is President and Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them
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Filed under: Examples of Bad/Good Advertising | 9 Comments »
