Posted on October 15th, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not all women are moms. And there is no one more in tune to that than Melanie Notkin, CEO and founder of the very successful online community, Savvyauntie.com. I met my friend Melanie on Twitter nearly a year ago and since then she’s been featured in
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Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | 15 Comments »
Posted on October 3rd, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the Indiana Pacers. But this spot is strong even if you don’t know
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | 6 Comments »
Posted on September 28th, 2009 by sheconomy
Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and share. They are going to simply LOVE this. I think Jeremiah Owyang of Altimeter summed it up pretty well on his blog when he said, “Google is turning the whole web into a social network.” This means anyone will be able to comment on YOUR
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Filed under: Marketing 2.0, Social Media, Web 2.0, Women and the Internet | 2 Comments »
Posted on September 8th, 2009 by sheconomy
“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the “Ad Review” TV-commercial criticism feature in Advertising Age and is the advertising analyst for ABC News. Whether you agree or not to the extent that Garfield feels the Digital Revolution will impact the advertising’s traditional media in his new book, the one thing that caught my attention is his compelling argument for
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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and the Internet | 1 Comment »
Posted on September 3rd, 2009 by sheconomy
We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image and video sharing (FlickR, and YouTube), bookmarking (RSS) and collaborative tools (Forums). So it only makes sense that as women flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of our brands, but bond
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Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | 11 Comments »
Posted on August 27th, 2009 by sheconomy
When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to tell me how they conduct research and focus groups to study women. A few even have female review boards. It always seems to be a great start, but deeper discussion typically reveals that it seems to be more of a means to justify the advertising
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Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | 5 Comments »
Posted on August 21st, 2009 by sheconomy
For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they care. Last year, 15 million women were blogging with 20 million reading and commenting. Women ages 55 and older are the fastest growing group on Facebook. Advice and online community is key. It encourages users to share experiences and bridge relationships with partners. There is
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Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Targeting Women | 4 Comments »
Posted on July 25th, 2009 by sheconomy
There are several reasons that marketers have yet to get involved in Social Media. Some are still completely unaware of it, some are fearful of it, some feel it is only for national brands and some say they just don’t get it. As the Social Web has become even more popular, now some question if it is merely a trend or a fad. Whatever your reason for resistance, if you are marketing to women, it is time to get on board with Social Media. “Communities are going to continue to take charge over brands at an accelerated pace.” – Jeremiah
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Filed under: Buying Power of Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and the Internet | 2 Comments »
Posted on June 19th, 2009 by sheconomy
Earlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including: too time intensive do not understand how they can make money at it overwhelmed by it do not get how to integrate it with traditional media were already deficient with interactive speed of its popularity, can’t keep up creative staff feels it is a trend I was asked to discuss the importance of
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Filed under: Marketing 2.0, Social Media, Web 2.0 | No Comments »
Posted on June 8th, 2009 by sheconomy
If you have followed my blog for any length of time, you know I am a huge advocate for incorporating social media when marketing to women. But as I meet with potential clients daily, I am surprised by the number of times I am told that their ad agencies have still not gotten on board with social media. I have been asked to speak at the New Business From Social Media Workshop conducted by Catapult New Business in Atlanta next month. So I asked Michael Gass, the workshop’s Keynote Speaker and author of the Fuel Lines blog, why he thought
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Filed under: Advertising during recession, Marketing 2.0, Social Media, Web 2.0 | 2 Comments »
