Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

Diverse Women

Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition] will hear from it’s founder Marti Barletta, author of Marketing to

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Male Marketers: 6 Reasons Why Women Are The Real Power Behind Social Media

Women Power Social Media

As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including Facebook,

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WHY MARKET TO WOMEN: Sheconomy® Speaks at the 2013 Mediarun Festival in Gdańsk, Poland

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I had never been to Poland, but I fell in love with the coastal city of Gdańsk when I had the honor to speak at the 2013 Mediarun Festival. Touted as the leading marketing event in Central Europe, other speakers included Peter Vesterbacka, founder of Angry Birds, Caroyn Everson, the VP of Global Marketing for Facebook and Faris Abouhamad, the IAA Chairman and World President. I had the pleasure of meeting and conversing with marketing colleagues from all over the world who spoke on topics from leading through innovation to brand valuation, corporate disruption in the digital era, creative leadership,

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Fewer Women in Tech Impacts Marketing to Women

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As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the

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Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There?

Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?

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Guys, Knowing That Women Are Your Market Is Only Half The Battle. Now, The Race Is On To Figure Out How To Connect With Her Effectively.

Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach the gains that Porsche has made with women this past year. Of all automakers Porsche® has made the largest relative market share gains among women nationwide over the past year, according to an analysis from Edmunds.com, the premier online resource for automotive information. From January through August 2011 23 percent of Porsche buyers were female, compared to 19 percent during the same period last year. The growth accounts for a 21.1

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Is Marketing To Women All Fun and Games?

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Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, LLC) That is more than one full work day. So who is the average social gamer? According to this recent Infographic created by Flowtown it is 43-year old females. A few other facts: 54% of social gamers are women 43% are college graduates 43% make

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Sheconomy is Speaking at the 2011 MIMA Summit

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can be found here. I will be presenting on the power of the female consumer in a session titled: Why and How to Effectively Market to Women in Today’s Economic Climate. Are there any topics or questions you feel should be addressed? Also, I would love

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Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending. “The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst “Now the median age of

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Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

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A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market is expected to at least double to over $1 billion by 2010. For brands wanting to connect and partner with women, online games are far from child’s play. Brands and Women are Partners in Gaming and App’ing The study investigated how brands and women intersect

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