Posted on November 11th, 2009 by sheconomy
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market is expected to at least double to over $1 billion by 2010. For brands wanting to connect and partner with women, online games are far from child’s play. Brands and Women are Partners in Gaming and App’ing The study investigated how brands and women intersect
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Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | 6 Comments »
Posted on October 15th, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not all women are moms. And there is no one more in tune to that than Melanie Notkin, CEO and founder of the very successful online community, Savvyauntie.com. I met my friend Melanie on Twitter nearly a year ago and since then she’s been featured in
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Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | 15 Comments »
Posted on September 2nd, 2009 by sheconomy
I love this book from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. But I must warn you to be careful not to read it from a male perspective. I have highlighted some of the key findings below, and you can read more at The Harvard Business Review as well as an overview provided by the authors, or you can just buy the book. In summary, the book overwhelmingly substantiates the massive spending power of women as well as reveals how companies continue to fall short in
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 4 Comments »
Posted on April 29th, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and if you have any specific questions please feel free to send them to me @sheconomy or follow hashtag #m2w for the most updated info. What Women Want in the Digital Age How Marketers Can Harness the Power of Digital Influencers Leveraging Women as Consumer Advocates
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Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | No Comments »
Posted on March 17th, 2009 by sheconomy
Social media and social networking become Social Media Marketing success stories only if developed, implemented, monitored and managed with clear cut strategies. Women are your market, and social media is the way to reach them. But you must connect effectively. Costs associated with social media and networking tools are very appealing. But it will cost you more in the long run if a strong and well thought-out plan is not in place. Begin with knowing who you are and the female audience you need to reach now. “The high-volume, low-dollar, high-complexity nature of Digital programs makes it the most labor-intensive
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to Single Women, Social Media, Web 2.0, Women and the Internet | 2 Comments »
Posted on March 11th, 2009 by sheconomy
You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want to be abandoned. Research reveals that women are indeed stressed out about the economy. And as the primary household purchasing agents, what women are looking for from advertisers is an appropriate balance of empathy and optimism. Brands that suspend communication or inadequately connect with women
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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | 3 Comments »
Posted on March 3rd, 2009 by sheconomy
Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This may be the result of being offensive, or it may be that the message simply does not resonate at all. So, what can you do about it? As men you must not only better understand what women want, you have to more accurately communicate and
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Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | 2 Comments »
Posted on February 10th, 2009 by sheconomy
You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% – As a woman, yes, I am offended by this ad. 36% – As a woman, no, I am not offended by this ad. 10% – As a man, yes, I am offended by this ad. 21% – As a man, no, I am not offended by this ad. So…. we can assume that the NO’s win with a total of 57% leaving the YES’s with
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women | 1 Comment »
Posted on February 5th, 2009 by sheconomy
We have all witnessed over the years how the Super Bowl ads have been talked up as much or more than the game itself. From the adorable little boy who gives Mean Joe Green his Coke, to the secret production of commercials to be revealed during the game, to the unequaled cost of a :30 spot. But the past few years have been less than disappointing with this year offering the worst. I love how Paul Venables put it in his AdWeek article, “If we don’t start anew, the unthinkable will happen. People will tune in on Super Bowl Sunday
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Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 1 Comment »
Posted on January 31st, 2009 by sheconomy
I, like most everyone on the Internet the last couple of days, as well as traditional media, seem to feel the need to rant about PETA’s most recent media blitz. You may or may not be aware that their ad for the Super Bowl has been banned. NBC’s explanation: NBC Universal vice president of advertising standards Victoria Morgan wrote that the “PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards,” describing one actor as “screwing herself with broccoli.” PETA’s response: “PETA’s veggie ads are locked out while ads for fried chicken and burgers are allowed,
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Single Women, Marketing to Women, Targeting Women, Viral marketing, Web 2.0 | 4 Comments »
