I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can be found here. I will be presenting on the power of the female consumer in a session titled: Why and How to Effectively Market to Women in Today’s Economic Climate. Are there any topics or questions you feel should be addressed? Also, I would love

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Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | No Comments »

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft has been somewhat discombobulated, they both fulfilled an untapped need. Microsoft redefined productivity in the business world. Facebook revolutionized the way we communicate with each other. Both achieved what needed to be done on a functional level. Apple on the other hand offered equal functionality

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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 6 Comments »

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had to first accept that “social” was going to ultimately dictate “search.” The best assessment I have read about this can be found in one of Jay Baer’s recent posts titled: Why Google Has the Hammer to Make Businesses Use Google Plus. It is a must

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Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 2 Comments »

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective. A few of the key findings include: 58% of

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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 5 Comments »

The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love for their nieces and nephews. Membership, in the thousands, continues to boom and some companies are listening. I asked Melanie to write a guest post providing more insight into this unrecognized and misunderstood market. Boy, did she deliver! Read on for updated stats, how Sears

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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 2 Comments »

While several opinions typically go into strategies and ads created, it most always comes down to ONE  final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female? Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Filed under: Buying Power of Women, Connecting with Women, Targeting Women, Women and the Internet | No Comments »

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending. “The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst “Now the median age of

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Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | 8 Comments »

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount of +1’s a link attains will not impact the search ranking, but according to Google rep, Jim Prosser, during an interview with Mashable, “that is something Google is “very interested” in incorporating in some form at some point.” When coupled with Google’s recent algorithm changes

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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 1 Comment »

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help your company grow faster. Take a look at your product, your marketing, your customer base.  Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? Do you do

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Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 4 Comments »

A recent study conducted by Burson-Marsteller of the Global Fortune 100 companies, reveals that as brands are becoming more comfortable with social media marketing, they are also taking a more active role in the social networking concept. This is a great sign that companies are beginning to move in the right direction for marketing to women with social media. Findings showed that 25% of these companies worldwide are using all four of the major social media platforms: Facebook, Twitter, YouTube and blogs with 84% being on at least one platform. But more impressive than the continued explosion of companies “opening”

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Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | No Comments »