Comments for She-conomy http://www.she-conomy.com Thu, 17 May 2012 14:49:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There? by What’s Your Pinterest Plan? | The Vendaria Blog http://www.she-conomy.com/4099/marketers-80-percent-of-pinterest-users-are-female-is-your-brand-there#comment-7468 What’s Your Pinterest Plan? | The Vendaria Blog Thu, 17 May 2012 14:49:25 +0000 http://she-conomy.com/?p=4099#comment-7468 [...] best-known Pinterest statistics being bandied about is that 80% of Pinterest users are female (She-Conomy).  That’s a staggeringly high percentage, especially when you consider that over 85% of [...] [...] best-known Pinterest statistics being bandied about is that 80% of Pinterest users are female (She-Conomy).  That’s a staggeringly high percentage, especially when you consider that over 85% of [...]

]]> Comment on MARKETING TO WOMEN QUICK FACTS by Can Tech Companies Continue To Innovate With No Women At The Table? | Fast Company | Andragy http://www.she-conomy.com/facts-on-women#comment-6645 Can Tech Companies Continue To Innovate With No Women At The Table? | Fast Company | Andragy Thu, 10 May 2012 16:41:52 +0000 http://sheconomy.wordpress.com/?page_id=9#comment-6645 [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the economy. via fastcompany.com Like this:LikeBe [...] [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the economy. via fastcompany.com Like this:LikeBe [...]

]]> Comment on Guys, Knowing That Women Are Your Market Is Only Half The Battle. Now, The Race Is On To Figure Out How To Connect With Her Effectively. by Alex Dail http://www.she-conomy.com/3933/guys-knowing-that-women-are-your-market-is-only-half-the-battle-now-the-race-is-on-to-figure-out-how-to-connect-with-her-effectively#comment-6563 Alex Dail Thu, 10 May 2012 01:12:46 +0000 http://she-conomy.com/?p=3933#comment-6563 Hi Stephanie, Woman are increasingly showing up in prominence every where - they are fast growing segment attending college in the U.S. they are increasingly growing in numbers in graduate education etc. I believe not understanding how to market to affluent educated women will be a huge marketing mistake. What resource would you recommend to individuals looking to connect with women through social media. I find people who can actually benefit from a product or service to engage on the internet. Most people in niche catagories are simply other marketers trying to attract people to their goods or services. I'm starting to make some traction in getting feedback from women about what there interests are - I think this is important for both sexes - meeting the needs of the clients. However, it seesm difficult to establish the rapport with people via social media. Hi Stephanie,

Woman are increasingly showing up in prominence every where – they are fast growing segment attending college in the U.S. they are increasingly growing in numbers in graduate education etc. I believe not understanding how to market to affluent educated women will be a huge marketing mistake.

What resource would you recommend to individuals looking to connect with women through social media. I find people who can actually benefit from a product or service to engage on the internet. Most people in niche catagories are simply other marketers trying to attract people to their goods or services.

I’m starting to make some traction in getting feedback from women about what there interests are – I think this is important for both sexes – meeting the needs of the clients. However, it seesm difficult to establish the rapport with people via social media.

]]> Comment on MARKETING TO WOMEN QUICK FACTS by Can Tech Companies Continue To Innovate With No Women At The Table? http://www.she-conomy.com/facts-on-women#comment-6416 Can Tech Companies Continue To Innovate With No Women At The Table? Wed, 09 May 2012 00:05:01 +0000 http://sheconomy.wordpress.com/?page_id=9#comment-6416 [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...] [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...]

]]> Comment on MARKETING TO WOMEN QUICK FACTS by Can Tech Companies Continue To Innovate With No Women At The Table? VIA @ Fast Company http://www.she-conomy.com/facts-on-women#comment-6405 Can Tech Companies Continue To Innovate With No Women At The Table? VIA @ Fast Company Tue, 08 May 2012 22:43:58 +0000 http://sheconomy.wordpress.com/?page_id=9#comment-6405 [...] of $ 19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...] [...] of $ 19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...]

]]> Comment on MARKETING TO WOMEN QUICK FACTS by Going Viral with Images and Pinterest http://www.she-conomy.com/facts-on-women#comment-6356 Going Viral with Images and Pinterest Tue, 08 May 2012 15:44:46 +0000 http://sheconomy.wordpress.com/?page_id=9#comment-6356 [...] back the the misogynistic tone I see in some of the commentary in SEO and IM circles, women make 85% of the buying decisions. So unless you operate solely in porn, it might be a good idea to grasp the concept that those in [...] [...] back the the misogynistic tone I see in some of the commentary in SEO and IM circles, women make 85% of the buying decisions. So unless you operate solely in porn, it might be a good idea to grasp the concept that those in [...]

]]> Comment on When Marketing to Women, Don’t Be A Man: Ask For Directions by Archive | Hello I'm Venus http://www.she-conomy.com/3726/when-marketing-to-women-dont-be-a-man-ask-for-directions#comment-6262 Archive | Hello I'm Venus Tue, 08 May 2012 06:16:17 +0000 http://she-conomy.com/?p=3726#comment-6262 [...] A recent poll by among female business professionals in three countries identified common mistakes companies make all too often when marketing to women. A must-read for your brand, this She-conomy article outlines the top six of these missteps. Recurring themes include the cost of misunderstanding how women think differently than men; pigeon-holing by age; and a false faith in stereotypical messages like the ‘you deserve it’ cliché. Read the full article here. [...] [...] A recent poll by among female business professionals in three countries identified common mistakes companies make all too often when marketing to women. A must-read for your brand, this She-conomy article outlines the top six of these missteps. Recurring themes include the cost of misunderstanding how women think differently than men; pigeon-holing by age; and a false faith in stereotypical messages like the ‘you deserve it’ cliché. Read the full article here. [...]

]]> Comment on How Brands Can Effectively Connect With Female Bloggers by sheconomy http://www.she-conomy.com/3356/how-brands-can-effectively-connect-with-female-bloggers#comment-5732 sheconomy Fri, 04 May 2012 15:10:26 +0000 http://she-conomy.com/?p=3356#comment-5732 Thanks, Karen! Great info. Brands, are you listening?! Thanks, Karen! Great info. Brands, are you listening?!

]]> Comment on How Brands Can Effectively Connect With Female Bloggers by Karen McKnight http://www.she-conomy.com/3356/how-brands-can-effectively-connect-with-female-bloggers#comment-5729 Karen McKnight Fri, 04 May 2012 14:51:45 +0000 http://she-conomy.com/?p=3356#comment-5729 A brand/blogger relationship is a business relationship and is more successful when approached that way from the beginning. I am much more likely to work with a brand if: 1- they have actually visited my site before approaching me 2- it's a good fit for my audience 3- compensate me ( of course ) 4- contact me well before the promotion or event takes place 5- follow through by sharing what's published on their social media platforms. Most important criteria ? It must be a good fit for my audience ! A brand/blogger relationship is a business relationship and is more successful when approached that way from the beginning. I am much more likely to work with a brand if:
1- they have actually visited my site before approaching me
2- it’s a good fit for my audience
3- compensate me ( of course )
4- contact me well before the promotion or event takes place
5- follow through by sharing what’s published on their social media platforms.

Most important criteria ? It must be a good fit for my audience !

]]> Comment on MARKETING TO WOMEN QUICK FACTS by How Pinterest Can Help Brands Target Female Sports Fans | IMRE Sports IQ http://www.she-conomy.com/facts-on-women#comment-5624 How Pinterest Can Help Brands Target Female Sports Fans | IMRE Sports IQ Thu, 03 May 2012 19:08:53 +0000 http://sheconomy.wordpress.com/?page_id=9#comment-5624 [...] Because Pinterest is still relatively new, and continues to gain consumer traction with each passing month, the time is now for apparel brands to capitalize on a huge opportunity to engage with women – who also happen to spend a whopping 80 percent of sports apparel dollars. [...] [...] Because Pinterest is still relatively new, and continues to gain consumer traction with each passing month, the time is now for apparel brands to capitalize on a huge opportunity to engage with women – who also happen to spend a whopping 80 percent of sports apparel dollars. [...]

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