MARKETING TO WOMEN QUICK FACTS

Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007

Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. - Demographics by Mark Miller

Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group–2007

Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. – Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions

Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. – Marti Barletta, Primetime Women

The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. – Baby-Boomer Magazine.com

Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com

STATISTICS

Women account for 85% of all consumer purchases including everything from autos to health care:

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually…
    Over half the U.S. GDP

    Women represent the majority of the online market

    Digital Divas By The Numbers
    • 22% shop online at least once a day
    • 92% pass along information about deals or finds to others
    • 171: average number of contacts in their e-mail or mobile lists
    • 76% want to be part of a special or select panel
    • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
    • 51% are moms
    Source: Mindshare/Ogilvy & Mather

    Women process information and make purchasing decisions differently than men:

  • 59% of women feel misunderstood by food marketers;
  • 66% feel misunderstood by health care marketers;
  • 74% feel misunderstood by automotive marketers;
  • 84% feel misunderstood by investment marketers
  • 91% of women in one survey said that advertisers don’t understand them
  • 70% of new businesses are started by women
  • The average black woman spends 3 times as much on beauty products compared with the average woman
  • Women influence $90 billion dollars worth of consumer electronic purchases in 2007
  • 61% of women influence household consumer electronic buying decisions
  • Nearly 50% of women say they want more green choices
  • 37% are more likely to pay attention to brands that are committed to environmental causes.
  • 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses
  • 79% would try your product or service
  • 80% would solidify their brand loyalty
  • 51% would give a company a second chance if a product or service missed the mark the first time
  • Women make more than 80% of all consumer purchasing decisions
  • Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
  • 57% of women gardened within the last year
  • 55% of women spent time reading literature within the last year
  • Single women are becoming a more influential category versus 10 years ago
  • In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers
  • Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38%
  • And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.
  • She’s Got Game! Women And Sports: WOMEN MAKE UP:
    • 47.2 % of major league soccer fans
    • 46.5% of MLB fans
    • 43.2% of NFL fans
    • 40.8% of fans at NHL games
    • 37% of NBA fans
    • Women purchase 46% of official NFL merchandise
    • Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
    • Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

    In older groups, women make up a larger percentage of the audience:

  • 31% are women 18-34
  • 32 % are women 35-54
  • 40% are women 55+
  • Women in Motorsports

  • 74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.”
  • 40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.
  • 40% of the 6.6 million people attending Winston Cup races each year are women

  • 277 Responses to “MARKETING TO WOMEN QUICK FACTS”

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    70. [...] LINK: Marketing To Women Quick Facts [...]

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    117. [...] This in my opinion, is a lack of usage of an opportunity to target and sell to a very powerful market. The only women characters served as a sexist image to promote a “guys product”.  Emma Gray, Assistant Editor of HuffPost Women, clearly explains the negative effect that this aspect induces, when she says that “given how many women watch the Super Bowl, the really innovative thing to do at this point would be to run ads that target women — the people who make nearly 85 percent of all brand purchases …” [...]

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    128. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    129. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    130. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    131. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    132. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    133. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    134. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    135. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    136. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    137. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    138. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    139. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    140. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    141. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    142. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    143. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    144. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of [...]

    145. [...] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscoresays women are the majority of [...]

    146. [...] ca influentam semnificativ si deciziile de cumparare a bunurilor achizitionate de barbati. [via] A promova un produs catre femei nu este usor. Dar reprezentam cu siguranta o piata cu potential [...]

    147. [...] parent-run, it is predominately women who make household decisions; in fact statistics show that 85 percent of all purchasing decisions are made by women. We feed our families, increasingly doing so on limited budgets. We clothe our children, take care [...]

    148. [...] majority of users on most social media sites. If you add to this the fact that women control over 85% of consumer purchases you can see that this is changing the order of [...]

    149. [...] Women process information and  purchase making decisions differently than men here are some interesting statistics from http://www.she-conomy.com/ [...]

    150. [...] http://she-conomy.com/report/facts-on-women/ [...]

    151. [...] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large [...]

    152. [...] and advertising are aimed at the female consumer, of whom it is believed that 85% of all consumer purchases are directed/influence by women. Women like gays, very much. Bravo, Logo, and the rest of the gay networks don’t survive on [...]

    153. [...] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large [...]

    154. [...] Women comprise about one-third (34%) of the adult audience for ESPN sport event programs  (Source: http://she-conomy.com/report/facts-on-women/) [...]

    155. [...] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en [...]

    156. [...] Ann Romney knows what she’s talking about. So does that bumper sticker. Here’s how Ann Romney — all women — are vital to the U.S. economy: [...]

    157. [...] Ann Romney knows what she’s talking about. So does that bumper sticker. Women matter. Here’s how Ann Romney — all women — are vital to the U.S. economy: [...]

    158. [...] Making this data even more powerful is the finding that 85% of all purchases are made by women. (She-Economy)  This is a demographic business owners can’t [...]

    159. [...] [...]

    160. [...] Because Pinterest is still relatively new, and continues to gain consumer traction with each passing month, the time is now for apparel brands to capitalize on a huge opportunity to engage with women – who also happen to spend a whopping 80 percent of sports apparel dollars. [...]

    161. [...] back the the misogynistic tone I see in some of the commentary in SEO and IM circles, women make 85% of the buying decisions. So unless you operate solely in porn, it might be a good idea to grasp the concept that those in [...]

    162. [...] of $ 19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...]

    163. [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the [...]

    164. [...] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the economy. via fastcompany.com Like this:LikeBe [...]

    165. [...] marketing gurus haven’t been ignoring the accumulation of spending power, even if the Republicans in the [...]

    166. [...] Women make a total of 85% of consumer purchases, according to she-conomy.com/facts-on-women. [...]

    167. [...] She-conomy Comscore report on Women on the Web AFAR Red Luxury – the Chinese Luxury [...]

    168. [...] (Data from: http://www.she-conomy.com/facts-on-women) [...]

    169. [...] according to She-conomy, an online guide for marketing to women, women account for 85% of all consumer purchases, including [...]

    170. [...] give a personal perspective on. Also we know that women spend more time of social networks, make 85% of online purchases and are more likely to play online games. If the internet is made up of women and cats, then why [...]

    171. [...] are not a niche market. According to figures from She-conomy.com, women make 85% of all brand [...]

    172. [...] mujeres como compradoras: impactamos en el 65% de la compra de un coche. Por si Suzuki no lo sabe, las mujeres incidimos en el 65% de la compra  de un coche, aunque el coche no vaya a ser para nosotras. Una empresa que lo tiene muy claro es [...]

    173. [...] she’ll talk: According to She-Conomy, 92% of women pass along information about deals or finds to others – which means that whether [...]

    174. [...] are our primary customers and women are shopping online. According to She-Conomy.com, women account for 85% of all consumer purchases, and 22% of women shop online at least once a day. [...]

    175. [...] See: http://www.she-conomy.com/facts-on-women [...]

    176. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    177. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    178. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    179. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    180. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    181. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    182. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    183. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    184. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    185. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    186. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    187. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    188. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    189. [...] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing [...]

    190. [...] shopping habits — they control 85% of purchasing in the U.S. And so, brands have tapped [...]

    191. [...] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns [...]

    192. [...] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing [...]

    193. [...] account for 85% of all consumer purchases says the She-conomy. We’ll see where The Campaign does this weekend. If its tweets are any indication of the [...]

    194. [...] MARKETING TO WOMEN QUICK FACTS [...]

    195. [...] [...]

    196. [...] labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases. (I am the principal wage earner in my family, but I never spend money on luxuries for me, and I [...]

    197. [...] [...]

    198. [...] The hit television show “Mad Men” depicts the lives of New York City ad executives during a time in American history when women had little clout in the workplace, the economy, the home—you name it. Those times have changed, but it might be interesting, surprising and even shocking to know how much clout women wield in the marketplace today. On Stephanie Holland’s website Sheconomy, she lists some amazing facts about women and their money: [...]

    199. [...] en esta gran conversación digital. Más allá del reconocimiento al hecho de que las mujeres incidimos en un 85% en promedio en las decisiones de consumo, las mujeres pueden, y deberían, tener claro que son un componente [...]

    200. [...] seriously. It does not cater to or produce nearly enough content for women, who make upwards of 80 percent of all consumer-spending decisions. Forget trying to find movies if you are in your 40s and female. It’s like you don’t even [...]

    201. [...] [...]

    202. [...] problem is, as the SheConomy: A guy’s guide to marketing to women website says, only three percent of all advertising agency creative directors are women.  The [...]

    203. [...] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college [...]

    204. [...] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college [...]

    205. [...] next marketing campaign. Women make, or at least direct, the purchasing decision in the buying of over 90% of new homes. While not all of those women are moms, deciding to bring kids into a growing family is, of course, [...]

    206. [...] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college [...]

    207. [...] says Stephanie Holland, creative director atHolland+Holland Advertising. She blogs atShe-conomy: A Guy’s Guide to Marketing to Women. “There’s really nothing more emotional than a home for a female.” Women account [...]

    208. [...] labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases.Misconceptions about the wage gap between men and women are driving support for the Paycheck [...]

    209. [...] Instead, it’s up to households to compensate women for the greater work they do on average around the house, since it is households, not employers, who reap the benefits of this household labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases. [...]

    210. [...] is interesting because women account for 85% of all consumer good purchases, according to She-conomy.com. And 87% of women watch online videos, according to research conducted by Total Beauty Media [...]

    211. [...] control huge spending power and have the fewest obligations out of any age group of women. She-conomy’s “Facts on Women” page has a special focus on baby boomer women, and offers the following [...]

    212. [...] She-conomy.com, which analyzes how to properly market to women based on surveys and collected data, reports ”40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.” [...]

    213. [...] to statistics offered by She-conomy, including that women make 89 percent of their families’ banking decisions, the female population [...]

    214. [...] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college [...]

    215. [...] female consumer is the decision maker behind a whopping 85% of all brand purchases. In fact, her spending habits propelled Pinterest to deploy an analytics platform this week meant [...]

    216. [...] thus, has been held at various locations to accommodate the evolution of the event. According to She-conomy, a marketing firm dedicated to helping men market to the female demographic, women account for 85% [...]

    217. [...] one other little mom statistic that certainly should not be ignored: Women, many of them moms, make upwards of 80% of purchase [...]

    218. [...] one more little mom statistic that certainly shouldn’t be ignored: Women, lots of them moms, make upwards of 80% of [...]

    219. [...] one other little mom statistic that certainly should not be ignored: Women, many of them moms, make upwards of 80% of purchase [...]

    220. [...] According to a recent study by Pew, 71 percent of women are users of social networking sites, compared with 62 percent of men, for which a similar trend was observed with regard to mobile use. Furthermore, women are more social than men when it comes to engaging with brands, buying products that they have seen ads for and making recommendations online. An interesting statistic also shows that women are leading in the online space commonly known to be dominated by men: [...]

    221. [...] women have an overdue and increasingly greater voice in the marketplace. The question is, can the advertising industry keep pace with reality? This [...]

    222. [...] came of age (if they were lucky enough to access a post secondary education in the first place) are kicking butt financially as a generation and, often, are the ones who know how to talk about money in the [...]

    223. [...] it, we women are flooded with new “techie” gadgets now more than ever.  According to She-conomy, 85% of brand purchases are made by women.  However, we also have some new hurdles to overcome, like [...]

    224. [...] Lots of marketers fall into the trap of thinking women can be the main focus of their niche marketing. They think they’re tapping into an underserved buying power based on stats like these: [...]

    225. [...] With less than 30 million unique monthly users, Pinterest definitely has the smallest audience. Despite its youth, Pinterest delivers targeted traffic that brands desire because 83 percent of Pinterest users are women, who decide upon nearly 90 percent of household purchases! [...]

    226. [...] are responsible for 85 cents of every dollar spent in the United States [8]. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the [...]

    227. [...] (Source http://www.she-conomy.com/facts-on-women) [...]

    228. [...] and own more than three-fourths of the nation’s financial wealth”. So there’s that (See other great She-conomy-pro stats here). We got a lot of dollars for stuff like [...]

    229. [...] Your Product for Men or How to Kill Your Company published in the Huffington Post citing the She-Economy, they state that women account for 85% of all consumer purchases. Retailers beware – a [...]

    230. [...] to She-conomy, while over 85% of all brand purchases are made by women, amazingly only 3% of advertising agency [...]

    231. [...] says Stephanie Holland, creative director at Holland+Holland Advertising. She blogs at She-conomy: A Guy’s Guide to Marketing to Women. “There’s really nothing more emotional than a home for a female.” Women account [...]

    232. [...] a fact that women are now responsible for 85 per cent of all purchasing decisions in the United States and recent research shows that they overwhelmingly [...]

    233. [...] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly [...]

    234. [...] to this post on [...]

    235. [...] a fact that women are now responsible for 85 per cent of all purchasing decisions in the United States and recent research shows that they overwhelmingly [...]

    236. [...] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly [...]

    237. [...] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they [...]

    238. [...] I have no idea why designers and retailers don’t care that women age 50 and older control a net worth of $19 trillion and own/control between two-thirds and three-fourths of the nation’s [...]

    239. [...] I have no idea why designers and retailers don’t care that women age 50 and older control a net worth of $19 trillion and own/control between two-thirds and three-fourths of the nation’s [...]

    240. [...] gathered from the following links: She-conomy, The Next Web, Barna Group and Center for [...]

    241. [...] The above are excerpts. I encourage you to read the rest of the detailed information in Marketing to Women Quick Facts [...]

    242. [...] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they [...]

    243. [...] http://www.she-conomy.com/facts-on-women [...]

    244. [...] what the” modern woman” wants. They’ve seen statistics like these from “A Guy’s Guide to Marketing to Women” and decided we’re well worth courting. Except, of course, why ask women what they [...]

    245. […] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en […]

    246. […] Dames Rule. […]

    247. […] a day, and 92%pass along information about deals or finds to others. (Read more of these statistics here).Luckily, there are many digital spaces that women gather—where they meet to discuss products, […]

    248. […] “Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband.” – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York (She-conomy.com) […]

    249. […] “Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with.” – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York (She-conomy.com)  […]

    250. […] are planning to shop online and that number is growing. Among those consumers in the online market 22% of them are women who are using search engines like Google or Bing at least once a day to find a range of products to […]

    251. […] versus the amount of females who consume said media, it’s clearly not representational. Even the number of women marketing to women is grossly […]

    252. […] 1. In the United States, women control most of the wealth. […]

    253. […] to She-conomy, women account for 85 percent of all consumer purchases. That’s everything from new homes to […]

    254. […] to She-conomy, women account for 85 percent of all consumer purchases. That’s everything from new homes to […]

    255. […] Re: Why Community Property in the Twenty-First Century? Women account for 85% of all consumer purchases including everything from autos to health care: 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually… Over half the U.S. GDP She-conomy » MARKETING TO WOMEN QUICK FACTS […]

    256. […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

    257. […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

    258. […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

    259. […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

    260. […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

    261. […] Women account for 80% of all healthcare consumer purchases. […]

    262. […] every week with a calculator and checkbook and make really tough budget cuts. In fact, women make 85 percent of the purchasing decisions in this […]

    263. […] failed to woo all other women when he was unable to articulate his economic policies. Women make 80 percent of all consumer purchasing decisions and needed to hear how the president will overhaul the […]

    264. […] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en […]

    265. […] they finally realized that ladies make up more than half of the world’s population and about 85% of consumers. But you all know how I feel about being talked down […]

    266. […] or sponsor’s investment. Her brand inspires young girls and women. And with stats showing that women are a highly important target market, sponsors should be very attracted to this tenacious young woman’s story and racing career. […]

    267. […] to She-conomy.com, “Women account for 85% of all consumer purchases including everything from autos to health […]

    268. […] dat 91% van de vrouwen zich niet begrepen voelt door de reclamemakers? (meer jaw-dropping cijfers hier). Tijd om de adverteerders te laten weten dat we er genoeg van hebben! Aan welke reclame ergeren […]

    269. […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

    270. […] [1] http://www.she-conomy.com/facts-on-women […]

    271. […] ethics doesn’t matter, that we should focus on sales. However, this simply isn’t logical. Why? Women make up 85 percent of consumer purchases. Representing women effectively could lead to higher sales and better public opinion of […]

    272. […] Women are the primary buyers for things like cars, computers, banking…big-ticket items (from She-conomy). Men don’t want to get in trouble I suppose? I doubt there is a quick uptick in Jaguar […]

    273. […] to this post on […]

    274. […] She-conomy’s“Facts on Women” page has a special focus on baby boomer women, and offers the following information: […]

    275. […] no place for this group of consumers, especially the young women (mothers) who decide or influence 85% of all household purchases. As a matter of fact, they expect to see more diversity and authentic representations of […]

    276. […] over 65% of all purchase decisions. However, 91% of women say advertisers don’t understand them (She-conomy). Indicating that many businesses are missing out on crucial sales by not focusing on women more […]

    277. […] dato a tener en cuenta es que las mujeres controlan el 85% de las compras en los Estados Unidos. En España las cifras serían parecidas. Finalmente, y […]

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