Male Marketers, Don’t Forget to Target the Single Woman
Posted on July 14th, 2010 by sheconomy
I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with her effectively. You must think in terms of lifestages, not ages. You must listen to her. Engaging the single woman is completely different than engaging moms or even married women without children. The transcript from the show is below or you are welcome to listen
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | 4 Comments »
