Posted on July 13th, 2010 by sheconomy
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and durable their new SmartStrand® product actually is. Seriously? I saw this campaign for the first time last week. Even though it is about a year old, I think it’s a great example of taking a boyish obsession with bathroom humor to the next unfortunate level.
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | 11 Comments »
Posted on November 10th, 2009 by sheconomy
That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on. Special thanks to twitter.com/TWOCOMMACOPY (via) www.kristinamills.com/blog/ for sharing this video with me! ——————————————————————————————————————————————————————— Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | 4 Comments »
Posted on September 23rd, 2008 by sheconomy
I received an email from a female co-worker with the following message: “Is it just me, or is this pretty horrible?” http://www.guaranteed-yes.com/ (site is down… and that’s a good thing) This is a Web site sponsored by a high-end jeweler and appears to be designed to aid guys in first making sure they really want to pop the proverbial question as well as tips on how to ensure their efforts are successful. Ironically, it was found on a web-site geared to women. After much discussion around the office, it was unanimously decided that she wasn’t alone – everyone agreed that
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Filed under: Examples of Bad/Good Advertising, Targeting Women | No Comments »
