Posted on February 20th, 2012 by sheconomy
To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, but the survey further validates and substantiates that simply knowing women are your market could be more dangerous if you don’t take the extra steps to understand them. “Women work very hard. They wear many hats. Often they are so busy being responsible and reliable
Read More…
Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 3 Comments »
Posted on March 23rd, 2011 by sheconomy
I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help your company grow faster. Take a look at your product, your marketing, your customer base. Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? Do you do
Read More…
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 4 Comments »
Posted on September 2nd, 2008 by sheconomy
AND ADVERTISERS ARE TAKING IT TO THE BANK We all know that women love to laugh and swap stories. We always have. Now we’re sharing antidotes and laughs online through social networking and blogs. Advertisers are eager to get in on the action. A recent New York Times article, Women to Woman Online sited sources revealing: • Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore, an Internet traffic measurement company. Women’s sites had 84 million visitors
Read More…
Filed under: Marketing 2.0, Marketing to Women, Targeting Women | No Comments »
