When Marketing to Women, Don’t Be A Man: Ask For Directions
To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, but the survey further validates and substantiates that simply knowing women are your market could be more dangerous if you don’t take the extra steps to understand them. “Women work very hard. They wear many hats. Often they are so busy being responsible and reliable
Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 3 Comments »
