Posted on June 1st, 2008 by sheconomy
To demonstrate the effectiveness of back links to your blog to build search engine rankings and traffic to your site review a unique site called Link Back Link. You Link to them and they will provide a Back Link to you. This allows you to review your analytics before and after. ——————————————————————————————————————————————————————— Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to
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Filed under: Marketing 2.0 | 1 Comment »
Posted on June 1st, 2008 by sheconomy
Below are five BIG mistakes men make in trying to market to women online: Mistaking Women for Soccer Moms – Not all women have the same buying process. By stereotyping your female customers you’re not going deep enough to truly understand who they are and what they want. Failing to Establish a Relationship with Her – Online you must create a relationship and build trust with your female customers. Thinking Pink – When men attempt to market to women they immediately think pink, they couldn’t be more wrong. Believing the Lowest Price Always Wins - Some things actually matter more
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Filed under: Marketing 2.0, Targeting Women | No Comments »
Posted on May 28th, 2008 by sheconomy
According to a household survey done by the Bureau of Labor Statistics, between last November and this April, American women ages 20 and up gained nearly 300,000 jobs. During that same time period, American men lost nearly 700,000 jobs. This gives the impression that maybe its American men that are in the midst of a recession not the women. The disparity in numbers stems mainly from the fact that its male dominated industries such as construction and manufacturing that are taking a hit. On the flip side, industries favored by women, like healthcare and education, are growing. “Manufacturing is over
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Filed under: Marketing to Women, Targeting Women | No Comments »
Posted on May 12th, 2008 by sheconomy
Women aren’t a niche, they are the market. In 2005 a BusinessWeek Article, I Am Woman, Hear Me Shop by Pallavi Gogol, covered a few companies that have awakened to the power of women consumers and their purchasing power. As Gogol states in the beginning of his article, “Rising female consumer power is changing the way companies design, make, and market products — and it’s about more than adding pastels” In other words, just adding pink to the box is not nearly enough. Marketers must communicate with the women, ask questions and customize their products. A notably “male” company that
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Filed under: Marketing to Single Women, Marketing to Women, Targeting Women | No Comments »
Posted on May 10th, 2008 by sheconomy
The notion that marketing to women can be satisfied by simply painting an item pink or dumbing down your message is a tired one. In her article on marketing to women, What Women Want: The New Terms of Engagement, Marilyn A. Moore, discusses what must change so that advertising appeals to women. Because most advertising is unappealing to women, they become desensitized and block out the bombardment of ads, especially when online. After a day full of online ad exposure, one female consumer delicately, or not, describes her relationship to advertising, “I’m a big consumer,” she says, “but most advertising
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Posted on May 10th, 2008 by sheconomy
Women are powering up today’s retailers and changing the way everything is marketed. Who are these women? These are the 55 million working women, many of whom, especially those under 50, have a child or two. Almost all of them work full time, an average of 40 hours a week, in stressful jobs with unpredictable hours. They’re also responsible for all the household chores. They do a predominant amount of the laundry, help their kids with homework, and are the chauffeur service for the kids’ soccer or music classes. They have relatively little time for themselves, usually an hour or
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Posted on May 5th, 2008 by sheconomy
Did you know that women decide on 80% of home improvement projects? In the past, Home Depot has been all about the man, marketing its power tools and drywall to men. However, now the company is actively pursuing the attentions of women consumers by hosting classes that teach them how to do home repairs. It’s also partnering with home improvement shows like Trading Spaces, which carry a large female audience. The Do-It-Herself Workshops, geared toward women, provide the support and education women need to fix things themselves without being condescending. If they have little ones, Home Depot also provides Kids
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Posted on April 23rd, 2008 by sheconomy
You don’t have to tell Apple what women want. When marketing their iPod, Apple seems well aware of the fact that at roughly half the U.S. population, women represent more than $55 billion worth of sales to the consumer electronics industry and influence roughly 75% of all purchases in the category.* The iPod Mini digital music player comes in several colors (not just pink) and has drawn more women buyers than the standard white models. At the same time, accessories for the iPod market have exploded, attracting even top-end fashion houses like Burberry to make protective carrying cases. Follow Apple’s
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Filed under: Marketing 2.0, Marketing to Women, Targeting Women | No Comments »
Posted on March 18th, 2008 by sheconomy
Women make over 85% of the buying decisions in U.S. households today. They’ve become nearly every family’s chief purchasing officer. It’s no longer just the men who decide whether the house needs a plasma TV, more shelves, a new bath, or even a remodeled kitchen. Besides being the primary purchaser of the weekly groceries, women are buying a majority of all consumer-electronics and home-improvement goods today. In the process, women are dramatically changing how products are designed and marketed in America. If you catch on to this early you may just be able to catch her attention and her wallet.
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Posted on March 11th, 2008 by sheconomy
Dr. Patrick Dixon – Women Consumers Rule Dr Patrick Dixon has been ranked as one of the 20 most influential business thinkers alive today (Thinkers 50 2005), and is often described in the media as a Futurist. Chairman of Global Change Ltd, author of twelve books, Patrick Dixon has spoken to audiences in 43 countries. His multimedia vision of the future is experienced by up to 3,000 people a time, in up to five countries a week. His main website (www.globalchange.com) has had 10 million different visitors. ——————————————————————————————————————————————————————— Stephanie Holland is President and Executive Creative Director for Holland + Holland
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