I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time we were always honest with each other – rarely holding back on our differing viewpoints. So, less his name (we’ll call him Bob), but with his blessings, I’d like to share his opinions as well as my rebuttal. And you decide. Who’s right? Oh, and

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Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | 12 Comments »

When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to tell me how they conduct research and focus groups to study women. A few even have female review boards. It always seems to be a great start, but deeper discussion typically reveals that it seems to be more of a means to justify the advertising

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Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | 5 Comments »