Posted on April 25th, 2011 by sheconomy
The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love for their nieces and nephews. Membership, in the thousands, continues to boom and some companies are listening. I asked Melanie to write a guest post providing more insight into this unrecognized and misunderstood market. Boy, did she deliver! Read on for updated stats, how Sears
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Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | 2 Comments »
Posted on July 14th, 2010 by sheconomy
I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with her effectively. You must think in terms of lifestages, not ages. You must listen to her. Engaging the single woman is completely different than engaging moms or even married women without children. The transcript from the show is below or you are welcome to listen
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Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | 4 Comments »
Posted on May 8th, 2008 by sheconomy
Women are no longer waiting for a ring before purchasing a starter home. According to the National Association of Realtors, single women make up one-fifth of home buyers and one-third of all condominium purchases. Single women make up 1/5th of home buyers and 1/3rd of condo purchases A study conducted by Mathew Greenwald & Associates for Sears Roebuck proved that owning a home gives women a huge emotional boost. Close to 57 percent say they take more pride in their homes than in their careers. And 61 percent of these female homeowners say they enjoy repairing and maintaining their home.
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Filed under: Marketing to Single Women | No Comments »
