Posted on July 20th, 2010 by sheconomy
I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time we were always honest with each other – rarely holding back on our differing viewpoints. So, less his name (we’ll call him Bob), but with his blessings, I’d like to share his opinions as well as my rebuttal. And you decide. Who’s right? Oh, and
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Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | 12 Comments »
Posted on August 27th, 2009 by sheconomy
When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to tell me how they conduct research and focus groups to study women. A few even have female review boards. It always seems to be a great start, but deeper discussion typically reveals that it seems to be more of a means to justify the advertising
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Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | 5 Comments »
Posted on June 8th, 2009 by sheconomy
If you have followed my blog for any length of time, you know I am a huge advocate for incorporating social media when marketing to women. But as I meet with potential clients daily, I am surprised by the number of times I am told that their ad agencies have still not gotten on board with social media. I have been asked to speak at the New Business From Social Media Workshop conducted by Catapult New Business in Atlanta next month. So I asked Michael Gass, the workshop’s Keynote Speaker and author of the Fuel Lines blog, why he thought
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Filed under: Advertising during recession, Marketing 2.0, Social Media, Web 2.0 | 2 Comments »
Posted on November 18th, 2008 by sheconomy
The marketing nightmare for Motrin this weekend could possibly serve as a summary lesson of things I have been discussing on the She-conomy blog for months. It is a perfect case study of what not to do. To review: Know the power of the female market Listen to the female market Understand the female market Connect to the female market (if you don’t know how, find a woman who can) Know the power of social marketing Find out where your female market is online Understand the many options including Blogs, Twitter, YouTube, etc. And most importantly, know how YOUR female
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Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | 8 Comments »
