Guys, Women Are Not Inspired by Bathroom Humor
Posted on July 13th, 2010 by sheconomy
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and durable their new SmartStrand® product actually is. Seriously? I saw this campaign for the first time last week. Even though it is about a year old, I think it’s a great example of taking a boyish obsession with bathroom humor to the next unfortunate level.
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | 11 Comments »
