Posted on July 19th, 2008 by sheconomy
Women have earned it, they are more empowered to use it, and have become the “family purchasing officer.” Also, the female consumer “thinks big,” says author Michael Silverstein in a special BusinessWeek article. Silverstein recently spoke with BusinessWeek Online reporter Pallavi Gogoi about why and how the female consumer is changing the world of products and marketing. He answers these questions: Who are these women? Why is she important? Hasn’t she always been the chief purchasing officer of the family? What are the major trends she is responsible for? Is she into home improvement in a big way? Do women
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Filed under: Marketing to Women | No Comments »
Posted on July 6th, 2008 by sheconomy
When the developers of Trademark Property Company of Fort Worth, Texas began to develop the Watters Creek Shopping Center in Allen, Texas, they did an interesting thing in asking women to participate in the development of their center. However, the novelty came when they actually listened to the women’s responses. In addition to hiring two female retail consultants, the company sought out two-dozen local women to give their input. As noted in the New York Times article, “Listening to women shoppers may seem like an entirely logical thing to do, yet many retail developers and consultants say such participation is
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Filed under: Marketing to Women, Targeting Women | No Comments »
Posted on June 19th, 2008 by sheconomy
According to recent research from the Wharton School of Business at the University of Pennsylvania, “the differences in shopping styles of men and women are as primitive as hunter vs. gatherer,” said Paula Courtney, president of the Verde Group, which conducted the random study of 1,205 telephone interviews with Wharton’s J.H. Baker Retail Initiative. When men shop they are on a mission. Get in. Get out as quickly as possible. When women shop, the tend to look around, talk to sales associates and just enjoy the journey, the experience of shopping. They touch the clothes, smell the perfume, try on
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Posted on June 17th, 2008 by sheconomy
Marketers Beware! Ignoring Boomer women could be detrimental to your bottom line. Times of patronizing ads and ignorance has long gone. These are huge and costly mistakes, especially in categories where the male buyer is less influential than conventional wisdom suggests. In particular, the 40+ female, warrants your attention. There are 80 million Boomers working their way through society as well as the consumer marketplace. Take note, because women comprise the majority, both today and in the future. You may ask, ‘Why are these women so important?’ In their book, BOOM:Marketing to the Ultimate Power Consumer-The Baby Boomer Woman, Mary
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Filed under: Marketing to Boomer Women, Marketing to Women, Targeting Women | No Comments »
Posted on June 15th, 2008 by sheconomy
What do you do when you need/want to know what someone else wants? If you’re smart, you just ask and listen. In regards to the female consumer, it’s a question that doesn’t get asked nearly enough. When you do get around to asking, “What do women want?” listening to the the answer can help you realize a more profitable bottom-line. In 2006, the New York Times ran an article titled What Do Women Want? Just Ask. In the article they featured Shane Homes, an almost 30-year veteran in the housing industry. Shane Homes had spent the better part of their
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Posted on June 14th, 2008 by sheconomy
Its a fact, single women buy houses. As a matter if face, more single-women buy homes than their male counterparts. According to the National Association of Realtors, single-women purchase 21% of of homes while single-men purchase only 9%. The rise of single-women homeowners is part of a greater social and economic shift that is reshaping American life. An article in USA Today Dream house, sans spouse: More women buy homes, expounds on this fact with some insight into why single-women are buying now. Why now? According to Donald Hantula, professor of organizational psychology at Temple University in Philadelphia, “For the
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Posted on June 14th, 2008 by sheconomy
Men and women think differently. In a post at her WonderBranding blog, Michele Miller points to scientific research that shows marketing to women isn’t as simple as softening your approach. “While we’ve only scratched the surface of brain study,” she writes, “here’s one fact we do know: a woman’s brain has four times as many connections between the left and right hemispheres as that of a man’s.” Here’s what this means to you: A woman’s brain can accept more signals, but she also has stronger filters. Your challenge as a marketer is finding a way around additional gatekeepers that guard
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Posted on June 11th, 2008 by sheconomy
A new online survey, commissioned by Elle magazine, reveals that 8% (approximately 5.4 million) women shoppers are recession proof. Researchers from Survey Sample International identified what they have termed “recession-proof shopper.” “She” is at the median age of 29 and she is affluent. The RPS has a median household income of $62,000: 65% were in the workforce, and only 52% worked full-time. According to Elle, these women are passionate about shopping and they will keep spending money with 57% spending over $2,000 or more per year on clothes and 40% spending $750 or more per year on accessories and footwear.
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Filed under: Advertising to Women During Recession, Marketing to Women, Targeting Women | No Comments »
Posted on June 7th, 2008 by sheconomy
In this video report, Ad Age Digital Editor Abbey Klaassen states that online advertising is less vulnerable to recession than traditional advertising. Marketing analysis agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising. This is good info to know if your target audience is women because: Over one-half (54.5%) of women say the Internet is their primary source of information when researching products they might purchase. This news may not
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Filed under: Advertising to Women During Recession, Marketing 2.0, Marketing to Women, Women and the Internet | No Comments »
Posted on June 4th, 2008 by sheconomy
In a new study, BlogHer partnered with Compass Partners to do a sweeping social media benchmark study of more than 6,000 women. They surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s network of 1,500 blogs. Did you know? 36.2 million women actively participate in the blogsophere every week Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write: – 55% would give up alcohol – 50% would give up their PDAs – 42% would give up their i-Pod
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Filed under: Marketing 2.0, Marketing to Women | No Comments »
